Interaction : a time perspective

Interaction is central to a relationship and network framework, yet the concept is quite amorphous. One reason for imprecision is the lack of theory with regard to the way interaction works in time. Clarification of this nexus further develops the interaction concept and provides theoretical support for the dynamic view of business relationships and networks being developed by the IMP Group. The role of time as a background for interaction is elaborated, in conjunction with the cognitive ability of humans, to arrive at explanations of inter-firm interaction. This elaboration of time extends the concept of horizontal relationship time (ie past present, future). In addition, the constraints upon inter-firm interaction are elaborated and the importance of the human actor is highlighted, within resource and activity networks spread through time. Furthermore, elaboration of time provides clear distinctions between interactions as exchange versus adaptation and offers theoretical grounds supporting a relationship and network perspective for business markets, while dismissing business relationship life cycle theories.